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How Retail Decor Directs Your Customers

Did you know that with the proper retail decor, your business can drive sales by 70%? When thinking about the…

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CEO of IDG, a sign manufacture and sign company for hotel signs, hospitality signs, visual merchandising signs, retail decor, retail pop signage, and ADA signs

A Letter From Our CEO

For over 65 years, Identity Group has been the market leader in producing custom and standard ADA Signs, Visual Décor,…

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Tips for Creating Effective Brand Signs

Were you aware that 50% of consumers report that companies with poorly designed brand signs will deter them from engaging…

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How Hospitality Signs Put Your Customers At Ease

Did you know that 68% of consumers believe that a business’ signage reflects the quality of products and services they…

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Why You Should Provide Building Directory Signs

There are a lot of considerations that need to be implemented in a public-facing building. Some of them are required…

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How to Strengthen Your Brand With Hotel Signs

Your hotel isn’t like any other hotel out there. You have a unique location and a unique way to interact…

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How to Make Interior Signs a Seamless Part of the Landscape_interior signs_Identity Group_Nashville TN

How to Make Interior Signs a Seamless Part of the Landscape

You’ve put a lot of thought and work into the interior design of your business. There’s a particular mood you…

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Safety Signs Offers Multiple Ways to Keep Your Business Safe_Safety signage_Identity Group_Nashville TN

Safety Signs Offers Multiple Ways to Keep Your Business Safe

Safety signs are possibly the most important signs you can provide for your business. The physical safety of your customers…

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7 Considerations for Wayfinding Signage_wayfinding signage_Identity Group_Nashville TN

7 Considerations for Wayfinding Signage

Wayfinding signage is important to help people navigate larger areas. This includes locations such as: Hospitals Malls Amusement parks Grocery…

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How Premium Signs Enhance Customer Experience_premium signs_Identity Group_Nashville TN

How Premium Signs Enhance Customer Experience

The signage in your business is important. Many view these signs as an obligation and will throw up the first…

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Essential Elements of ADA Signs

Proper signage is essential for a customer-friendly atmosphere. Restaurants, hotels, retail stores, grocery stores, office buildings, and more will benefit…

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Provide Guidance With Social Distancing Hospitality Signs

2020 has been full of unique challenges. It’s important to be on top of these changes and to get the…

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