Factors to Consider for Wayfinding Signage
When it comes to signs, wayfinding systems are a key element to helping customers. It provides key information that allows…
Resources
The Benefits of Visual Decor For Your Business
Whether you run a mom-and-pop type of shop or a chain of businesses, your brand identity and how people relate…
The 5 Types of Signage Every Business Needs
Whether we realize it or not, the business world is full of signs. Everywhere you go, businesses and companies alike…
The Best Materials For Outdoor Signage
When you’re thinking about getting outdoor signage for your business, it’s important to understand form over function. In other words,…
History & Relevance of 3D Signage in Marketing
Signage is one of the most powerful tools that retailers, restaurants, and other businesses use to push consumers towards their…
The Best Materials for Indoor Signage
When it comes to building indoor signs, you have a lot of options! Many businesses question which sign process is…
The Top 4 Reasons to Choose Photoluminescent Signs
Safety is of the greatest importance in any workplace, private or public building. If you want your employees, tenants, patrons,…
History of ADA Signage
If you’re involved in the running of any business, you should be well aware of the Americans with Disabilities Act…
Identity Group Launches IdG Shop and Web UI/UX
Identity Group, a full-service signage company for the world’s largest brands, such as Whole Foods and Amazon, has launched its…
The Magic of 3D-Printed Signage
If you are looking to create signage for your business, you are no longer limited to dull, boring, and lifeless…
Is Custom Signage Effective for Businesses?
Quality, custom signage may seem like a luxurious purchase that won’t contribute much to your bottom line. But what if…
Strategy for Creating an Environmental Retail Design
Ironically, the retail industry competes with itself for customers. For example, customers’ online shopping experience is very different from their…
Create Custom Retail Display Signs With Identity Group
Are you looking for an all-in-one retail sign designer, manufacturer, and installer? Well, you’ve found us! Identity Group is the…
The Importance of Retail Design
The truth about retail design is that it is much more than looks. Visual merchandising and store design expert Eric…
The Best Ways to Utilize Floor Decals
Floor decal sales spiked in 2020 and 2021 in response to the COVID-19 pandemic. Basically a large sticker, custom floor…
Why Custom Office Signage Matters
Your advertising efforts have paid off: Your customer, client, or patient has entered your physical office space! They are patiently…