The Role of Visual Elements in Enhancing Workplace Productivity

In today’s competitive business environment, companies are constantly seeking ways to boost employee productivity and overall efficiency. One often overlooked…

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Measuring the ROI of Effective Signage and Branding Initiatives

In today’s competitive market, branding is more crucial than ever, especially in the hospitality industry. Businesses benefit significantly from effective…

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Innovative Trends in Architectural Signage

In today’s fast-paced world, architectural signage has evolved into a vital component of our environment. It serves not only as…

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How Custom Experience is Created with Signage & Graphics

Custom signage will change people’s perception of your business. In fact, a remarkable 8/10 of people state they entered a…

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Factors to Consider for Wayfinding Signage

When it comes to signs, wayfinding systems are a key element to helping customers. It provides key information that allows…

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The Benefits of Visual Decor For Your Business

Whether you run a mom-and-pop type of shop or a chain of businesses, your brand identity and how people relate…

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Benefits to Buying Your Signage in Bulk

For the hospitality industry, retail spaces, and many other businesses, signage – and lots of it – is essential because…

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General Business Sign Requirements: State & Local Needs

If you run a business or are considering it, you need to know you can’t just set up your lemonade…

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5 Custom Sign Designs with Identity Group

For those who think traditional advertising is dead, think again! One recent business study found that 72% of those surveyed…

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Business Safety Products: What to Incorporate into Your Business

OSHA aka, The Occupational Safety and Health Administration, requires companies to provide their employees with a safe and healthy workplace,…

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Architectural Signs vs Commercial Signs: What’s the Difference?

When it comes to your business, you will be required to incorporate a variety of ADA compliant sign solutions internally,…

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Warning safety sign.

Incorporating Chemical Hazard Decals Into Your Business

While your business likely has your typical retail signs, incorporating chemical hazard decals into your establishment is also important. Premium…

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How to Design Around ADA

ADA rules are changing and vary from location to location The Americans with Disabilities Act (ADA) went into effect on…

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CEO of IDG, a sign manufacture and sign company for hotel signs, hospitality signs, visual merchandising signs, retail decor, retail pop signage, and ADA signs

A Letter From Our CEO

For over 65 years, Identity Group has been the market leader in producing custom and standard ADA Signs, Visual Décor,…

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