Visual Décor


Great Designs. Quality Service.

Identity Group is an industry leader in custom-designed retail environments. Our team of knowledgeable visual décor experts can help bring your store’s vision to life on time and on budget – from design to delivery and installation.

Custom Retail Design Signs for Giant Riverwalk

Grocery Décor

Our comprehensive planning and design services set us apart. In addition to the design of custom and specialty elements, we offer an adaptation of brand standard décor to fit specific store environments.

Visual Décor & Environmental Retail Design

Great visual décor starts with understanding our retail store clients and their customer base. When we know who you are and who you’re servicing, the retail signs just turn out better. Once our retail design team understands your store’s wants and needs, we’ll start concept development. Our team can also help meet all your traditional retail design needs with elevation reviews and store take-off services.

We ensure our retail and brick-and-mortar stores get the most out of every dollar spent. Our process includes detailed 3D renderings and signs specifications. With a team of retail store sign experts, we can innovate new designs when standard methods don’t drive traffic to your retail store.

Our facility in Maine houses some of the most advanced technology in environmental retail design and visual décor. With the help of our lean manufacturing processes and cutting-edge machinery, our custom retail signs are created from high speed, wide format printing, digital cutting, custom fabrication, custom coating, and more in less time than our competitors.

Need some inspiration? Check out our retail POP signage case study.

Giant Co.​

Type: Grocery ​

Situation: Assist in the creation and execution of a new in-store décor package ​

Services Provided: Design, R&D, Prototyping, Value Engineering, Production, Installation​

Total Elements Produced: Over 400 custom created elements​

Products Created: Signage, In-store décor elements, wayfinding, substructures​

Timeframe: 1 year from design to installation​

Result: Created a high-end décor package which was scalable and repeatable while finding value engineering opportunities to reduce costs by 40%​

Ahold Delhaize​

Type: Retail / Professional ​

Situation: Updating of the décor of their main offices (10 floors) ​

Services Provided: Creation of custom elements, installation, project management​

Total Elements Produced: Over 750 elements and signs​

Products Created: interior signage, wayfinding, fire/life/safety, visual décor elements, SEG frame graphics ​

Timeframe: 2 years from design from final installation (completed floor by floor) ​

Result: Successfully completed and installed in time for staff to return to office ​

Custom Office Signs, Retail Design Signs and Visual Decor for Stop and Shop Foods
Corporate Sign Solutions & Stop and Shop Foods
Professional Office Signs, Custom Retail Design Signs for Stop and Shop Foods.

BJs Cashier Shields

Situation: Ensure their locations were prepared to operate with an quickly advancing pandemic ​

Services Provided: Design, engineering and production​

Products Created: Safety Stanchions for reduction of COVID-19 transmission​

Total Signs Produced: 2,558 station signs produced for 218 locations​

Timeframe: Project completed in 3 weeks​

Result: While already under a tight timeline, we were asked to rush the project for several locations to ensure they could operate (as without the station signs the local government would not allow them to stay open



Our industry pro’s are constantly innovating to make easy-to-use products
that stand out. A diverse team of designers ​will help to ensure your store’s
vision comes to life and In-house inventory that allows for quick turnarounds
& cost savings on all projects.

Eastern Mountain Sports Retail Visual Decor & Custom Retail Display Signs
Custom Retail Display Signs & Retail POP Signage that meet all retail accessibility sign recommendations.
Retail Design & Custom Retail Display Signs for Eileen Fisher Brand
Custom Retail Design Signs for Aisle Markers in Hannaford Grocery stores