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Hello, we’re Identity Group.

We exist to simplify the world's interior spaces by providing exceptionally designed signage and visual décor.

Stock ADA Signs

IdG has created a collection of stock ADA signs in a wide range of styles and finishes, complete with code-compliant fonts, graphics, contrast ratios, and braille.

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Custom Brand Signs

For more than 50 years, we’ve designed and manufactured custom branded interior signs for some of the most recognizable brands and spaces around the world, including Marriott Bonvoy, Amazon, and the NFL.

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Visual Decór, Planning & Design

Our visual decór team will help you with planning and design to create retail décor – POP displays, lifestyle graphics, and window displays –that stands out in today’s competitive retail environment.

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Print Services

From business cards and stationery products to large scale digital prints, Identity Group can provide a fast and easy print solution for your company.

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Our Past & Our Future

It all started with wax. Yes, wax, because in the beginning, what would become Identity Group was a division of S.C. Johnson Wax Company out of Racine, Wisconsin in the 1950s' –but it didn’t stay that way for long.

Like any company, throughout the years, Identity Group has had to evolve who we are and what we do in order to best serve our customers. In the last few decades, this has meant setting up a home in Cookeville, TN in 1973 (where we still are today) and focusing our efforts on producing signs and visual décor for hospitality brands, resellers, retail environments and more.

As we look to the future, we will continue to evolve from our beginnings as a humble manufacturer to a state-of-the-art digital company, focused heavily on streamlining communications, digitalizing processes, and building an eCommerce experience for customers.

While it might take time, we know that we have the right team of people to accomplish this vision. People that are all here for the same purpose - to create rich, rewarding customer experiences, quality American-made products, and a company that continues to innovate for years to come.

Meet Our Leadership Team

Sam Richardson

Chief Executive Officer

Bob Tate

Chief Financial Officer

Lee Brantley

Chief People Officer

Allison Davis

Chief Experience Officer

Bryan Hara

Chief Revenue Officer

A Letter From Our CEO

For over 65 years, Identity Group has been the market leader in producing custom and standard ADA Signs, Visual Décor, Hospitality and Architectural Signage. It is a really exciting company to be partnering with and working for!

We have always believed that in order to sustainably drive growth and prosperity for your business, you must first be innovating new and effective ways to drive value for the customer.  This is why we’re undergoing a momentous transformation of our company to produce even more focus and obsession on the customer’s buying experience.

At Identity Group, we absolutely LOVE our customers and channel partners! We know that we would be completely lost without them and this is why we never rest on our accomplishments from the past nor take for granted that buyers have a lot of options in the marketplace.

We are doubling-down on our investments in our customer service and technology departments in order to increase our speed to market, product quality and programs with our most loyal channel resellers. When you work with Identity Group, you know that you are getting expertise and a genuine partner that will “white glove” your project to completion – we know you never get a second chance to make a great first impression.

Give us an opportunity to demonstrate what VIP customer treatment looks and feels like as a friend and customer of Identity Group.

Sam Richardson, CEO

Meet Some of Our Trusted Clients