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About Us

We're Identity Group

Simplifying interior spaces with exceptionally designed signage & visual décor

At Identity Group,

we’ve been creating and manufacturing interior signs for over 67 years. Founded in the 1950s, we spent decades perfecting our process and forming partnerships with some of the biggest brands in the industry; cementing ourselves as the largest interior sign manufacturer in the United States. Today we have more than 200,000 square feet of manufacturing space spanning across the nation, including our original space in Cookeville, TN, and additional campuses in Brunswick, ME, and Wichita, KS. Our unique approach to sign creation makes us an invaluable partner for some of the most iconic brands, such as Marriott Bonvoy, Amazon, and the NFL. In an industry that’s rapidly evolving, our team is committed to creating innovative and timeless solutions for our clients. Let’s build something great together.

25
yrs
of Experience
0
+ million
Signs Sold
How It’s Made

The Identity Group Process

IdG Step Box
1

Ideation

We can help you dream the next big thing, or bring your crafted vision to life.
2

Scope

Our attention to detail ensures we set a roadmap from beginning to end.
3

Wayfinding

Building from steps 1 & 2 this is where we map out the sign specific details, for every single sign.
4

Creation

Our production team takes over and makes the hard work reality, creating the physical product.
5

Delivery &
Installation

We ensure you have everything you need to bring your property to life!

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Learn More About Identity Group

Find out where we started and where we're headed in our new brand video
Watch Full Video

MEET OUR LEADERSHIP TEAM

Sam Richardson: Chief Executive Officer for Manufacturer of ADA Building Signage.

Sam Richardson

Chief Executive Officer
Sam Richardson was named President and Chief Executive Officer of Identity Group Holding Company in June 2019. ...
Continue Reading He has led the company through an important transformational period including the launch of Identity Group's first eCommerce website, entry into high growth market verticals, and operational streamlining positioning the company for double-digit growth.

Sam previously served as the VP/GM of the Americas for Fellowes Brands based in Chicago and VP of US Enterprise for HP Inc. Between 2007 and 2010, Sam held leadership positions at Lexmark International in their retail/commercial print and supplies division. He began his career at International Paper Co in a variety of sales, operations, and general management roles both domestically and internationally in Europe.

In 1999, Sam earned a Bachelor of Arts degree in Communications from Hamilton College in Clinton, NY. He holds an Executive Certificate of Completion from Harvard Business School as well as LEAN Six Sigma practices throughout his career.
Bob Tate: Chief Financial Officer for Manufacturer of ADA Building Signage.

Bob Tate

Chief Financial Officer
Bob Tate is the Chief Financial Officer of Identity Group. He oversees all aspects of our financial...
Continue Reading and business system activities which include financial planning and analysis, corporate and strategic planning, treasury, financial reporting, pricing and business technology.

Previously, Bob served as the chief financial officer for Orchid Orthopedic Solutions. He also held CFO and key financial positions at IMDS, Flextronics, and Avail Medical Products.

Bob earned a Bachelor of Business Administration degree in finance from Texas Christian University. Afterward, he earned a Masters of International Business from the University of South Carolina.

Bryan Hara

Chief Revenue Officer
Bryan Hara was named Chief Revenue Officer of Identity Group in December 2019. He is responsible for expanding...
Continue Reading new and existing revenue channels by leading a team of seasoned sales professionals.

Prior to joining Identity Group, Bryan served as the VP of Client Engagement for Schawk Inc. During his 19-year tenure with this company, he held positions as the Director of Client Engagement - Asia Pacific, VP of International Business, and more. Bryan started his career in corporate real estate sales in Beijing, China.

Bryan earned a Bachelor of Arts degree in marketing from the University of Iowa's Tippie College of Business with a minor in Asian languages. He is fluent in Mandarin Chinese and earned a certificate from Beijing Language and Cultural University in Chinese language.
Lee Brantley: Chief People Officer for Manufacturer of ADA Building Signage.

Lee Brantley

Chief People Officer
Lee Brantley is the Chief People Officer for Identity Group and is responsible for all HR policies and procedures,...
Continue Reading including internal communications, maintaining a positive workplace culture, recruitment, talent management, risk mitigation, and employee development/benefits.

From 2010 to June 2019, Lee has held a variety of positions within Identity Group. He started his career here as the Director of HR and was promoted to Executive VP of HR and then Chief Human Resources officer before settling into his current role in June of 2019.

Lee has worked in the Human Resources field for over 30 years and holds a Bachelor of Science in Electrical Engineering from Tennessee Technical College.
Letter from CEO

A LETTER FROM OUR CEO

For over 65 years, Identity Group has been the market leader in producing custom and standard ADA Signs, Visual Décor, Hospitality and Architectural Signage. It is a really exciting company to be partnering with and working for!

We have always believed that in order to sustainably drive growth and prosperity for your business, you must...

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