The Collaborative Process of Creating Custom Signage

Custom signage plays an integral role in shaping the identity of a brand or space. It’s not just about putting up a name; it’s about creating a visual experience that resonates with people. At Identity Group, we have been in the business of crafting these experiences for over 67 years. Let’s look at the collaborative process that goes into creating custom signs.

The Journey Begins with Understanding the Client’s Vision

Every great custom sign starts with an idea. Whether you’re a corporate office, a grocery store, or a senior living facility, your needs and vision are unique. At Identity Group, the first step is the discovery process, where we learn more about you and your clients.  What message do you want to convey? What emotions do you want your space to evoke? By asking these questions, we tailor our custom design signs to resonate with your brand’s ethos.

Melding Creativity with Expertise

Our team of designers takes this initial vision and brings it to life. Using a combination of modern design techniques and the insights gathered from decades of experience, they create the initial concepts. Each design is more than just aesthetics; it considers the environment where the sign will be placed, ensuring maximum visibility and impact.

Prototyping: The First Glimpse

Before we dive into full-scale production, a prototype is crafted. This allows you to see and feel your custom sign. It’s a tangible representation of our creative collaboration. Feedback from this stage is invaluable, allowing for tweaks and changes to ensure the final product is perfect.

Fabrication: Where Vision Meets Reality

With our in-house manufacturing facilities spanning more than 200,000 square feet across the United States, we’re equipped to handle any custom sign project. Using the best materials and the latest techniques, we bring each design to life with precision.

Installation: Completing the Experience

The creation of a custom sign is not complete until it’s strategically placed in its destined location. Our team ensures that each sign is installed securely, looking impeccable in its new home. Whether it’s for giants like Amazon and Marriott Bonvoy or your local businesses, the result is always a sign that stands out and speaks volumes.

Continuous Collaboration: The Key to Our Success

At Identity Group, we believe that collaboration doesn’t end once a sign is installed. The industry is ever-evolving, and as we’ve witnessed over our long history, staying ahead of the curve is crucial. We continuously collaborate with our clients, getting feedback, understanding emerging trends, and ensuring that their custom signs remain relevant and effective.

Why Choose Identity Group?

In an age where brand identity is paramount, custom signs play a pivotal role in shaping perceptions. The process of creating these signs is collaborative, ensuring that the final product is a true representation of a brand’s vision and values. At Identity Group, we take immense pride in being part of this process, helping brands make a mark with our custom design signs. If you’re looking to create a lasting impression, we’re here to make it happen.

Let’s build something great together. Contact us today!