Why You Should Invest in Professional Office Signs
Channel letters spell S-T-A-R-B-U-C-K-S C-O-F-F-E-E on every storefront of the coffee shop franchise. The words The Washington Post are illuminated by a pale blue light and mounted in the lobby of the national newspaper. A single, white apple marred by a single bite signals to anyone in the world that they are entering an Apple Store.
What do all of these businesses have in common? Their signs send a message to customers: We care about what we do, and we are good at what we do.
If you are on the fence about whether you should invest in professional office signage, we’re going to make a case for why you can’t afford not to.
Establish Your Brand
When customers walk through your doors, do they know they have arrived in the right place? A FedEx study found that nearly 60% of consumers who did not see a sign on the exterior or interior lobby of the business decided not to enter at all. There is something to the quote, “A business with no sign is a sign of no business.”
For large companies with multiple locations, 38% attributed effective signage to their branding, and small businesses with a single location found it to be their most important fixture to help their customers find them.
Send A Message of Inclusivism
One of the most professional, thoughtful messages you can send to your customers is one of inclusivism. While ADA signage is required by law – no matter the size of your business – ADA office signs with large, tactile letters and braille writing are a welcome message to every customer, client, or guest who enters your office space.
Additionally, well-designed ADA signage looks clean, attractive, and professional and simultaneously adds wayfinding that benefits able individuals, as well.
Design to Impress
Imagine you walk into a local law firm and their lobby’s signage is not only made of styrofoam that has experienced a lot of wear and tear, it is also hanging loosely from the wall it is mounted on. Would you still keep your appointment, or would you cancel for fear that their services will be haphazard?
The quality of your signage – and, therefore, the impressiveness of your brand – is directly tied to the design and materials used. The FedEx study again indicated that 68% of customers associated the quality of a business’ signage with the quality of the brand’s products and services. Another study found one business that updated its interior signs saw an immediate change in business – 10% more sales, in fact!
In other words, dingy office signs might translate to less than ideal business.
Entice Customers to Come In
On a similar note, you want your signage to attract the right customers. A whimsical and illuminated sign might be fitting for a pediatric dentist’s office while a metal sign with a professional logo might be appropriate for a wealth management company.
This is because signage plays both a conscious and subconscious role in the minds of your customers. You want it to reassure them and give the right impression of what you are offering or selling. If you ask yourself, “Would my customers know they are in the right place?” and the answer is “No,” then you need to revisit the style and materials of your signage.
Contact Identity Group about improving your interior space with exceptionally designed signage, visual decor, and ADA-compliant signs.