Identity Group’s Favorite Stadium Signage Projects
Identity Group understands that your business isn’t like any other business out there. You have a unique location and a unique way to interact with your customer and a unique brand. With that, every interaction with your customers will factor into the way they see your business.
These interactions feed into the overall brand identity of your business, including your custom signs. Whether you’re a hotel chain, a retail shop or a sports stadium, custom signs direct and inform your customers, letting them know you have their best interest at heart.
In the last year, Identity Group has worked with a wide variety of the world’s biggest brands. We’ve compiled a list of two of our favorite Stadium Signage project solutions to share with you.
But first, here are a few ways custom designed signs can showcase your brand:
- Create Consistency
- Provide Information
- Show off Your Unique Brand
- IdG Project – Globe Life Field
- IdG Project – Allegiant Stadium
Custom sign solutions can create a unified, easy-to-understand presentation for your customers. These custom designed signs will need to work in conjunction with surrounding features. This could be accomplished by using a coherent style, color scheme, or images throughout your signs. Your customers should be able to find a picture of one of your signs in the future and be able to tell exactly where it comes from. A strong brand will be easily recognizable to your guests.
Custom designed signs are more than just decoration for your business. Hanging signs in your establishment will need to serve a purpose. Most businesses have a lot of information to display for their customers— and as a Stadium, you are there to serve the guests. Your custom designed signs should work to accomplish the same goal. Ensure they are helpful, and easy-to-read so that they can contribute to your customers feeling like your business is doing their best to help them out.
Show off Your Unique Brand
Every aspect of your business is another opportunity to show your clients how you differ from the competition. Show off your unique brand style with your custom designed team specified signs so your customers will know and understand your affiliations. Your signs can be customized to fit exactly how you want to portray your brand to your visitors.
Globe Life Field
One of Identity Group’s favorite stadium signage projects this past year was with Comet Signs of Globe Life Field. Our goal was to produce all interior signage for a new Major League Stadium. During our partnership with Comet Signs, we provided Design Exploration and Expansion services, multiple Shop Drawings, and Sign Production.
The total number of signs Identity Group produced for Comet Signs was 1,774 ADA compliant signage, wayfinding and regulatory sign solutions. With a 2 month timeframe, Comet Signs received beautiful sign solutions for Globe Life Field on an extremely tight timeline due to a project re-start.
Another of Identity Group’s favorite stadium signage projects this past year was with Yesco of Allegiant Stadium. Our goal with this project was to produce all interior signage for a new stadium in Las Vegas. During our partnership with Yesco, we provided Value Engineering services, Prototypes, Production and Project Management services.
The total number of signs Identity Group produced for Yesco’s Allegiant Stadium was 3,400+ ADA compliant signage, wayfinding and regulatory sign solutions. With a 4 month timeframe, Yesco received custom sign solutions delivered on time and below budget.
Custom Designed Signs Are a Necessity
Your business is going to need to have signs regardless as most places of business are required to contain ADA-approved signage. As you’ve put a lot of work into the presentation of your business, you’ll want your ADA-approved signs to reflect your brand look and feel as well. With customized design options, you’ll be able to do just that.
Identity Group in Nashville, TN has everything you need to set your business apart.