How Using Custom Designed Signs Can Showcase Your Brand


Your business isn’t like any other business out there. You have a unique location and a unique way to interact with your customer and a unique brand. Every interaction with your customers will factor into the way they see your business. This includes face-to-face interactions, but it also includes their experience with your business online, their experience in-person, and their experience with your decor.

Every interaction feeds into the overall brand identity for your business, including your custom signs. As a business owner, you’re going to want to use every opportunity to make sure you are getting the message of your brand across, loud and clear. Your custom signs direct and inform your customers, letting them know you have their best interest at heart. These customer interactions need to be as strong as possible to align with your brand.

Here are a few ways custom designed signs can showcase your brand:

  • Know Your Customers
  • Create Consistency
  • Provide Information
  • Show Your Unique Brand Style
  • Start a Conversation
  • Custom Designed Signs Are a Necessity

Know Your Customers

The ultimate goal of any business is to make sure the customers enjoy their visit. One of the best ways to do this is make sure you are able to match up the type of people you attract to your company with the type of people that will enjoy your products or services. This can often take a lot of planning as well as take a high level of coordination between the marketing department and upper level management.

Design choices are going to depend on your ideal customer in order to tailor the ultimate product to them and your brand. Knowing your customers will help guide your decisions and strengthen how your brand is displayed.

Create Consistency

A business that showcases a strong brand identity is one that is reinforced multiple times over for the customer. This can be done in a variety of ways, but a consistent theme will need to run through the various aspects of the business.

Create a unified, easy-to-understand presentation for your customers. These custom designed signs will need to work in conjunction with surrounding features. This could be accomplished by using a coherent style, color scheme, or images throughout your signs. Your customers should be able to find a picture of one of your signs in the future and be able to tell exactly where it comes from. A strong brand will be easily recognizable to your guests.

Visit Identity Group to learn more about our options for custom designed signs!

Provide Information

Custom designed signs are more than just decoration for your business. Hanging signs in your establishment will need to serve a purpose. Most businesses have a lot of information to display for their customers— and as a business, you are there to serve the customer or client. Your custom designed signs should work to accomplish the same goal. Ensure they are helpful, and easy-to-read so that they can contribute to your customers feeling like your business is doing their best to help them out.

Show Your Unique Brand Style

Every aspect of your business is another opportunity to show your clients how you differ from the competition. Show off your unique brand style with your custom designed signs so your customers will know and understand what you have to offer.

Your signs can be customized to fit exactly how you want to portray your brand to your clients. Every time a customer looks at a sign within your establishment, it continues to solidify your brand identity in their mind. As a business owner, you’ll want to make sure that you are reinforcing an accurate representation of your brand.

Start a Conversation

Your customers are probably not going to verbally respond to your signs, but they will interact with them. Clients often consult business signs as if they are a member of your team. Every way you choose to communicate direction, information or comfort to guests in your establishment enforces a feeling of engagement. These engagements have the opportunity to strengthen your brand identity and showcase your business in the best possible light.

Custom Designed Signs Are a Necessity

Your business is going to need to have signs regardless as most places of business are required to contain ADA-approved signage. As you’ve put a lot of work into the presentation of your business, you’ll want your ADA-approved signs to reflect your brand look and feel as well. With customized design options, you’ll be able to do just that.

Identity Group in Nashville, TN has everything you need to set your business apart.

Contact Identity Group today!