How to Strengthen Your Brand With Hotel Signs


Your hotel isn’t like any other hotel out there. You have a unique location and a unique way to interact with your guests. And this is all built into your brand.

Every interaction with your guests will factor into the way they see your hotel. This includes face-to-face interactions, but it also includes tangential interactions — their experience with your hotel online, their experience in the room, and their experience in the hallways of the hotel.

Every interaction feeds into the overall brand identity for your hotel.

You need to use every opportunity to make sure you are getting your message across, loud and clear. Your hotel signs direct and inform your guests just as much — if not more — than your associates. These customer interactions need to be as strong as possible to align with your brand.

Hotel signs are an opportunity to strengthen your brand. But how can they do that? And how can you work toward this goal?

Here are 6 ways you can use hotel signs to strengthen your brand:

  • Know Your Guests
  • Create Consistency
  • Be Helpful
  • Show Individuality
  • Create a Dialogue
  • Hotel Signs Are a Necessity, Put Them to Good Use


Know Your Guests

The ultimate goal of any hotel is to make sure the guests enjoy their stay. And the best way to do this is make sure you are able to match up the type of people you attract to your hotel with the type of people that will enjoy your hotel.

This might sound self-evident, but it takes a high level of coordination between the marketing department and upper level management.

Design choices are going to depend on this ideal customer in order to tailor the ultimate product to them. One such aspect of this design are the hotel signs. Knowing your guests will help guide your decisions and strengthen the brand.


Create Consistency

A strong brand identity is one that is reinforced multiple times over for the guest. This can be done in a variety of ways, but a consistent theme will need to run through the various aspects of the hotel.

A singular sensibility creates an easy-to-understand presentation for your customers. The hotel signs need to work in conjunction with surrounding features. This could be accomplished by using a coherent style, color scheme, or images throughout your hotel signs.

Your guests should be able to find a picture of one of your hotel signs in the future and be able to tell exactly where it comes from. A strong brand will be easily recognizable to your guests.

Visit Identity Group to learn more about our options for hotel signs!


Be Helpful

Hotel signs are more than just decoration. They need to serve a purpose. Hotels have a lot of information to display for their guests — locations of various areas in the hotel, room numbers, as well as practical considerations such as elevator signs and bathroom signs.

Your hotel is there to serve the guest. Your hotel signs should work to accomplish the same goal. And helpful, easy-to-read hotel signs are going to contribute to your guests feeling like the hotel is doing their best to help them out.

Your brand will benefit from this association with helpfulness.


Show Your Individuality

Every aspect of your hotel is another opportunity to show your guests how you differ from your competition. Your individuality is entwined with your brand. This is how your guests will come to know and understand what you have to offer.

Your hotel signs can be customized to fit exactly how you want to portray your brand to your guests. Every time a guest looks at a sign, it continues to solidify your brand identity in their mind.

Make sure that you are reinforcing an accurate representation of your brand.


Creates a Dialogue

Your guests aren’t going to verbally respond to your signs, but they will interact with them. They will consult these signs as if they are a member of your team. They are going to refer to them when a question comes up with a fellow guest.

Every communication with your guests enforces a feeling of engagement. These engagements — when successful — strengthen your brand identity and help them to understand you a little better each time.


Hotel Signs Are a Necessity, Put Them to Good Use

Your hotel is going to need to have signs. Even minimalist designs are going to have ADA-required signage throughout the hotel.

You’ve put a lot of work into the presentation of your hotel. The hotel signs need to work into this overall presentation to further your brand identity.

Identity Group in Nashville, TN has everything you need to set your business apart.

Contact Identity Group today!