How Retail Decor Directs Your Customers


Did you know that with the proper retail decor, your business can drive sales by 70%? When thinking about the signage that you present in your business, you’ll likely want custom retail decor to properly direct and entice customers.

If creating custom retail decor overwhelms you, don’t fear! Identity Group is here to help you create the business signs of your dreams. Unattractive signs that are misaligned with your brand can distract your guests from what’s important about your business.

So what’s the solution? How do you create custom retail decor that will capture the attention of your customers and keep them coming back?

Here’s what you need to know about how retail decor can direct your customers:

  • Align Your Decor With Your Brand
  • Provide All Important Information
  • Attractive Signs Make Your Business More Approachable
  • Lay the Guideline Groundwork
  • Shows Customers You Care
  • Purchase Custom Retail Decor from Identity Group


Align Your Decor With Your Brand

One of the first things customers see when they look into your business is your signage. People are looking to see what your business is all about, what you stand for. When you align your retail decor with your brand, you set your business up for success.

Custom retail decor signs are a great way to create a cohesive brand presentation for your guests. Details are important and can be what truly sell the idea of your establishment. Your brand is a culmination of every aspect of your business— make sure your retail decor helps benefit your brand, not hurt it.


Provide All Important Information

There’s a way to provide all important information to your customers without being excessively wordy or obnoxious. Your custom retail signs, while helpful to your branding tactics, can also literally direct customers around your business. In a business where clients spend half their time hunting down what they’re looking for, it’s not likely they’ll want to return.

Proper placement of attractive custom retail decor signs is the best way to make sure your guests have all the information they need to comfortably peruse your business. Be sure to place signs in easy-to-find areas so your customers have all the information they need right where they need it.

Visit Identity Group to learn more about your options for custom retail decor!


Attractive Signs Make Your Business More Approachable

Custom retail decor signs can literally direct your customers, or they can sway your guests emotionally. As a business owner, you want your brand and business to appear approachable to clients. While it can be easy to throw up any old informational sign you find, creating custom retail decor can really set your business apart.

The inclusion of premium retail signs can truly elevate your establishment and further the intentionality of your space and brand. Like we said, you’re going to have to put up signs one way or the other. Why choose signs that don’t fit in with your values as a company?

First-time visitors to your business aren’t going to know how to get around or where things are. This can often lead to feelings of embarrassment— and if your retail signs are not communicating a welcoming nature, visitors may leave your business.

Effective retail decor signs will ensure customers that your establishment has their best interest in mind and they will want to explore your offerings.


Lay the Guideline Groundwork

As with most businesses, your business will likely be legally required to provide adequate signage that accounts for ADA considerations. While you will likely have to comply with these laws, these elements of your retail decor never have to distract from the look and feel of your business.

Utilizing custom code-required signs in your space is a great way to follow the laws while providing proper information and visual appeal to your guests. Taking the extra time to utilize retail decor signs will provide long-term benefits to your business.


Shows Customers You Care

Putting in that extra work on your custom signage lets your customers know that you are willing to go that extra mile. Guests will appreciate this when entering your business as the value of authenticity and approachability is only increasing in today’s society.

The extra time you spend on your custom retail decor shows how much you respect and value your customers. This level of care can also show you take your business seriously as you are willing to make sure every aspect of your business is thoughtful.


Purchase Custom Retail Decor from Identity Group

Identity Group offers a variety of premium signs for all types of establishments. Choose from our available stock premium signs or go the extra mile and create custom options for your business.

Are you in need of custom retail signs that provide aesthetically pleasing visuals while portraying necessary information?

Contact Identity Group today to learn more!