Identity Group has introduced a new service that uses advanced technology to enhance navigation and storytelling in commercial spaces. Through a partnership with a trusted software company, this patented technology transforms traditional signage and decor into interactive experiences. By utilizing IGX and IGX+ augmented reality and digital navigation, clients can effectively communicate their brand and history to their audience in a more engaging way. This innovative service allows for an immersive and user-friendly experience through the use of mobile devices. It also offers digital wayfinding options to make navigation stress-free. With the ability to bring physical environments to life through video and messaging, this service elevates brand value and creates a memorable experience for guests.

Augmented reality (AR) can also be used in conjunction with interactive digital signage and offers a powerful combination to engage customers in innovative ways. By integrating AR technology into digital signage, businesses can provide immersive and interactive experiences that captivate and delight customers. AR enhances the effectiveness of interactive signage by overlaying digital content onto the real world, creating a seamless blend of physical and virtual elements. This combination allows customers to interact with products in a virtual space, try out different options, and visualize how products would look in their own environment. By offering a more engaging and personalized experience, businesses can increase customer interest, boost brand loyalty, and drive sales. Ultimately, using AR with interactive digital signage creates a memorable and impactful way to connect with customers and differentiate a brand in a competitive market.

Today’s built environments demand more than static maps and printed directories. Digital wayfinding transforms how people navigate complex spaces — offering real-time guidance, intuitive user interfaces, and a dynamic, branded experience. At Identity Group, we deliver custom digital wayfinding solutions that help visitors, patients, customers, and employees find their way with confidence.

What Is Digital Wayfinding?

Digital wayfinding refers to the use of interactive screens to help people navigate physical environments. These solutions go beyond printed signs by offering real-time directions, searchable directories, live updates, with integration with mobile devices and accessibility tools.

It’s more than a map — it’s a smart, connected navigation experience.

Four Core Types of Wayfinding

Effective wayfinding systems are typically structured around four key types of signage — digital or otherwise:

Identification: Helps users know where they are (e.g., “Main Lobby,” “Suite 220”)
Directional: Guides users from one point to another (e.g., arrows, route prompts)
Informational: Provides context or key details (e.g., “Open 24 Hours,” “Wi-Fi Available”)
Regulatory: Communicates rules and safety guidance (e.g., “Authorized Personnel Only”)

Digital systems often combine these types into a single platform, streamlining the user experience.

Examples of Digital Wayfinding in Action

Digital wayfinding is a powerful tool across many industries, including:

Airports: Get to your gate quickly and efficiently or find that perfect place to grab a snack before you take off
Hospitals & Medical Centers: Improve your brand experience by reducing anxiety of navigating complex spaces
Corporate Campuses: Allow for easy navigation for new staff and to assist those “hot desking” to find their space quickly each day
Universities: Reduce the need for tour guides and increase the level of customization for prospective students and returning alums and VIP’s to view the campus and tailor a tour to their exact needs.
Shopping Malls: Interactive Store directories and guidance
Hotels & Resorts: Amenity locations, concierge info, conference schedules
Each application is tailored to its environment, brand, and user journey.

Digital Wayfinding vs. Interactive Digital Signage

Though similar, these two technologies serve different purposes. Digital Wayfinding focuses on navigation, like helping people get from point A to point B with precision. Interactive Digital Signage is more about engagement, like promoting content, marketing messages, or brand storytelling. In many environments, the two are integrated, offering both directional support and dynamic content on a shared display.

Key Benefits of Digital Wayfinding

Improved Visitor Experience: Intuitive, stress-free navigation that reduces confusion and delays
No need for Internet Access: All information is stored in the app and thus the user does not need an internet connection to use
Increased Efficiency: Free up staff from answering common directional questions
Brand Integration: Reinforce your visual identity and tone of voice throughout the experience
Accessibility-Friendly: Voice-activated options, screen readers, and multi-language capabilities
Data Insights: Understand traffic patterns, dwell times, and user behavior for smarter planning

A Better Journey Begins with a Better Sign

Digital wayfinding doesn’t just help people find their way — it helps them feel at ease, informed, and connected. From concept to deployment, Identity Group delivers end-to-end digital wayfinding systems that reflect your brand, support your goals, and elevate every visitor’s experience.

Let’s talk about how to make your space easier to navigate — and impossible to forget!