Identity Group: Who We Are & What We Do

At Identity Group, we’ve been creating and manufacturing interior signs and visual décor for over 67 years. From design to manufacturing and installation, our team helps customer enhance their interior space and amplify their brand messaging through innovative, custom-designed interior signage and visual décor.

Sign Design and Project Management Services

At Identity Group, we have an in-house team of sign designers that work hand-in-hand with clients to create a signage solution that best fits their unique needs. Our designers take inspiration directly from the client in order to build signs that fit the aesthetic of their space while remaining ADA-compliant.

Throughout this whole process, clients will be paired with their own personal Project Manager. PMs will act as the direct point of contact for clients regarding project updates, project roadblocks, and general questions or concerns. Having a dedicated Project Manager for each project gives clients peace of mind and allows our teams to move succinctly on projects.

Visual Décor

Visual Décor elements that read the kitchen at Riverwalk going up a cement pole in a grocery story

Visual Décor refers to a set of signs, graphics, or elements that create the look and feel of a space. Our work can be found in grocery stores, office buildings, medical facilities, hotels, and even professional sports stadiums throughout the country.

Some of our specialties include:

  • Wall Coverings
  • Window Graphics
  • Dimensional Letters and Logo (LED-lit optional)
  • Custom Fixtures & Displays,
  • Large-format Printing,
  • POP displays
  • Seasonal Packages

 Full Wayfinding Quotes

Our wayfinding experts utilize the hotel floor plans to quote all signs required by ADA and local code throughout the entire property (front of house and back of house, ADA tactile signs, Directional Signage, Informational Signage, Rules and Regulatory Signs, photoluminescent NFPA stairwell signage, etc.). We work with your local fire marshals or inspectors throughout the quoting process if necessary, to ensure that you are ready for inspection and opening.

We also have the expertise to manufacture front desk logo signage and other visual décor elements throughout the hotel to enhance the overall customer experience, promote brand loyalty, and take the interior design to the next level.

In House Manufacturing

We offer multiple options for materials and production methods, which allows us to provide high-end designs at varying price points to help meet the desired budget.

  • Compression/Thermaform Sign Construction
  • Injection Molding
  • Digital, Offset, and Direct to Substrate Printing
  • Die and Water Jet Cutting
  • Photopolymer Tactile Processing
  • Illuminated Signs and Letters
  • Metal, Wood, and Plastic Fabrication
  • Plus Much More…


Shipping & Install Guides

At Identity Group, we pride ourselves on producing superior quality products and services – and the commitment doesn’t end when manufacturing is finished. Our team works diligently to ensure that your products are packaged securely so they arrive on location in pristine condition. We can also create custom packaging options for customers looking for a unique and safe approach to shipping their products while maintaining brand identity.

During packaging, Identity Group also creates extensive installation guides. Each guide depicts the location, elevation, and installation method of each sign within the package. If there are special installation instructions, our comprehensive guide will provide step-by-step instructions to increase installation efficiency.

Our Trusted Partners

Identity Group has established relationships with some of the most recognizable brands around the world, including Marriott Bonvoy, the NFL, Salesforce, and many more. Maintaining these relationships with our partners is the key to our success as a company, and it’s the reason we put our customers at the forefront of every decision we make. This philosophy is what has made Identity Group successful for the last 67 years, and what will continue to help us thrive in the years to come.