Category: Identity Group

How to Choose an Interior Sign Company

April 20, 2016

A family of custom interior signs You have spent countless hours building the perfect space and now you need wayfinding, ADA and general interior signage…where do you turn? Knowing what to look for in a sign company will help ensure that you make the right choice for you and your space. Here are 5 tips […]

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5 Tips for Memorable Point of Purchase Signs

March 21, 2016

In an increasingly crowded retail landscape and with the growing trend of online retail, how do you reach customers and influence their buying behavior after they have entered your store? The answer…Point of Purchase signage.  If done correctly point of purchase signage is one of the most effective ways to reach your customers and influence […]

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3 Reasons to Choose Alchemy Signs

February 8, 2016

When you need interior signage, it’s important to choose signs that are as unique and long lasting as your business.  Alchemy signs by Identity Group offer you state of the art signs that will compliment and complete any space.  Alchemy signs are crafted using a patented process that is equal parts expertise, science and magic. […]

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The Use of Symbols in Wayfinding

November 30, 2015

Accessibility and ease of use are crucial elements when planning signage for a facility, and one of the biggest barriers we face is language. In areas with a large non-English speaking population or regions with lower literacy rates, creating a wayfinding system that can be utilized by everyone is especially challenging. This is why symbols are […]

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