Why You Should Choose a Custom Interior Sign Solution

October 4, 2016

A custom compression molded room number sign.   You’re planning a new building or facilities renovation project.  It’s never too early to start thinking about interior signage and all the different options that are available to you.  Inevitably, you will be faced with choosing between an off the shelf, semi-custom or a custom interior signage […]

custom compression molded interior sign.

Healthcare Signage for Employees

May 11, 2016

Improving the Healthcare Experience—for Healthcare Workers At Identity Group, we do a lot of signage and wayfinding design for large, complex medical facilities. Our efforts tend to stay focused on patient needs: How can we help them find their destinations in these huge hospital campuses? How can we create signage that simultaneously directs and reassures […]

How to Choose an Interior Sign Company

April 20, 2016

A family of custom interior signs You have spent countless hours building the perfect space and now you need wayfinding, ADA and general interior signage…where do you turn? Knowing what to look for in a sign company will help ensure that you make the right choice for you and your space. Here are 5 tips […]

A family of custom interior signs

5 Tips for Memorable Point of Purchase Signs

March 21, 2016

In an increasingly crowded retail landscape and with the growing trend of online retail, how do you reach customers and influence their buying behavior after they have entered your store? The answer…Point of Purchase signage.  If done correctly point of purchase signage is one of the most effective ways to reach your customers and influence […]

Planet Dog Point of Purchase Signange

3 Reasons to Choose Alchemy Signs

February 8, 2016

When you need interior signage, it’s important to choose signs that are as unique and long lasting as your business.  Alchemy signs by Identity Group offer you state of the art signs that will compliment and complete any space.  Alchemy signs are crafted using a patented process that is equal parts expertise, science and magic. […]

Going In Circles – Bad Sign Design

January 25, 2016

Have you ever seen a sign that was funny or just didn’t make sense? We all know that the main purpose of signage is to visually communicate information. Whether a sign is intended to identify a space, navigate to a destination, post a warning, or provide general information, it is important that the message is […]